This logo design was invented after creating design briefs to define a clear direction and aesthetic for my pro- posed solution, I created a mood-boards for each brief to choose a finalised idea and final test pieces. This was made during the covid season therefore the mockups were I stated a takeaway box is what we are seeing most is due to a large number of takeaways at that time.
Logo description : tomatoes climbing up the pasta and delving into a sauce slowly covering the pasta to create a hungry feeling when looking at it from the target audience perspective.
Made on procreate with inking studio pen. Colour of pasta and sauce in contrast with the title to stand out more.
The last mockups and logo were created from a design brief I had to made of a hot sauce brand.
